Publish Promote Repeat: Preparing to Launch your Book Workbook by Lucinda Moebius is a useful read for the complete beginner. I’m give this self-help book 4 stars. I wish I could give it more, but it has some misinformation and points that are briefly mentioned but never returned to. Now don’t let that detract from this book as it is useful in many respects, but there are some fallacies in it.
It starts with some basic insight into writing and publishing as a whole and then continues on into the main point of the book. The usefulness of a quick pitch, or a hook for a reader, will be explained and then you will be given advice on how to create one of your own. This itself is invaluable as it leads into so many other facets of promotion.